Real estate is the game of trust, and this trust comes with an impressive presentation of the property in a compelling manner. Video marketing is gaining a lot of popularity due to the ability of videos to showcase the product as it is. As the world moves forward, people have started searching for anything they want first on Google. According to some marketing research, consumers’ buying behavior is highly affected by what they see on the internet.
Every realtor operating in a crowded market is trying to attract the eyeballs of the same customers. To ace the real estate marketing strategy, videos are an essential tool for a realtor. Statistics tell the same story. As per a recent survey, real estate listings with videos receive 403% more inquiries than the listing without videos. Incorporating videos in your digital marketing tool bucket can simplify and boost your lead generation process. To add videos to your marketing toolkit, all you have to do is, write a great script, find a great online video editor and dive deep into the creative river of creating and conceptualizing videos. The success of the real estate video marketing strategy is based on three pillars. They are Visual Representation, Quality, and Information.
Without any further ado, let’s look at the most crucial form of a video every realtor must focus on.
- Listing Videos:
Listing videos are the sales champs among all the other real estate video formats, owing to their unmatchable ability to impress the top of the sales funnel clients. These are the customers at the primary stage of buying a property, which is learning about the property. The old listing via photos and slideshows has gained a new and creative face with videos. With the help of a wide range of online video editors, you can edit your real estate videos seamlessly and with excellent quality.
If your budget allows, a few gadgets in the markets helps you to capture captivating aerial videos, which add magic to a listing video in a few minutes.
- Interview Videos:
Interviewing buyers or sellers you have worked with in the past or people who have worked in real estate for years and have gained the respect and trust of the public will give your video a competitive advantage. There are several people you could interview, but make sure you do not lose the relevancy.
However, the best idea for this video would be to interview past clients and ask them about their property buying experience with you. It would be the best form of word-of-mouth publicity for your business.
- Live-Stream Q&A Videos:
There is a sheer volume of live-streaming platforms which you can use to promote your real estate product or business. The most famous video streaming platforms are YouTube, Instagram, Facebook, Periscope, and Meerkat. These platforms not only allow you to go live but also to answer the questions asked by your viewers in the chatbox.
Going live at the location/site you want to promote can increase the chance of gaining genuine customers. You can talk to your customers directly about the specifications of your real estate products while still live.
- Home Buyer/Seller Advice Videos:
Giving your audience some valuable information for free can build a sense of trust in their mind and retain them with you as loyal customers. And nothing in the real estate arena could be more valuable than advice on buying and selling properties.
Gift your customers some tips and tricks using videos. It is an excellent idea for a blog post as well. However, truncating it into a video would be more enchanting and creative. Always keep in mind that the majority of the users prefer to watch than read.
To create a seamless advice video, research the topic, try to express your expertise while speaking, choose a relevant background, make sure to check on the background noise, and last but not least, use a good quality real estate video editor. There are plenty of such editors available online. However, to choose the one, you must know what specific and general features you want at a given price, then compare it with the online video editor offerings and select the one that fits your choice.
- Special Offer Videos:
Offers are the ultimate attraction for customers, whether new or old. An offer does not always have to be a gift card, discount, a foreign trip, or anything materialist. Sometimes, the best converting offer is giving exclusive content for free. Such as a limited-time free buying or selling consultancy services to the first ten customers. Sounds good? Well, there can be more such offers that can have a tremendous impact on your real estate video marketing strategy without consuming extra money, time, or effort.
The most crucial thing to focus on while creating an offered video is to include a call to action in the video to tell the audience what they are expected to do as a next step.
- Explainer Videos:
Explainer videos are mainly about a business. Although, it may include the product details. However, the main aim of an explainer video is to explain to a potential audience what your business is all about and how it can help them.
While creating an explainer video, try talking about who you are and your background, designations or achievements you have achieved, your sales history, and anything about your tidbits you want to share with your audience.
The final words:
Before you dive into the deep and creative ocean of video making, first decide on the type of video you want to create, what platforms you want to target, the content of your video, and the video editor you want to use. While making a video, try eliminating the extra minutes and make it short and crispy.
Videos are now an inseparable part of marketing, especially digital marketing. But, it is important to make your video discoverable and engaging. Hence, while posting a video on any platform, focus on optimizing it and including CTA. A call to Action is the road map for your audience and should always be there in all of your videos.
Now that you have read about the forms of videos you can create and how to create them, Wait no more and manifest the creative side of your real estate business to your audience.