You’ll spot an unusual pattern if you ever browse through digital marketing statistics. Examine data for any aspect of digital marketing – social media, SEO, email – and you’ll notice that the data always shows an upward trend.
Maybe that’s because the internet is relatively young compared to most modern inventions. If that’s the case, we are still in the infancy stage of growth, which means many exciting things are still to come.
So are you ready to be part of that historical growth? Here are five benefits of digital marketing you need to know.
1. Reach a Bigger Audience
Think back to the pre-internet days when promoting a business meant arranging radio ads, billboards, or hosting a fun event. These all have one thing in common: they have a limited audience.
That’s not the case with digital marketing. Your potential reach is unlimited. That’s magnified if you promote globally, and you have the opportunity to get your product or service in front of billions of potential customers.
2. It’s Cost-Effective
You don’t need a six-figure budget to launch an effective digital marketing strategy. There is something for everyone, and those with the smallest budget can advertise for free by posting on social media.
You can even run paid ads for a few dollars a day and get regular customer leads.
What’s more, it’s easy to target your audience with digital marketing. So you will get better results for every dollar you invest. It’s cost-effective.
3. It Gets Results Fast
It’s not unheard of for a startup business to become an overnight success using digital marketing. And that’s not just for those rare campaigns that go viral on social media.
You can rapidly launch a new brand by running a paid ad campaign. Or you can create a simple website in under a day, publish some content, and start promoting your business on social media.
For some digital marketing examples of how quickly some startups can compete with the world’s biggest brand names, check out the Kickscrew website.
4. Metrics at Your Fingertips
Pre-internet advertising agencies used to spend millions preparing a marketing campaign. They’d use surveys or focus groups to help figure out what the audience wanted before starting any creative work.
Now imagine this. Today, you could launch a marketing campaign, and in 24-hours time, you’ll find out whether or not the audience liked it.
You can use that know-how to tweak your campaign and rerun it. You can repeat this indefinitely, each time getting close to the perfect, most high converting promotion.
You can do this because you have access to a massive choice of data using state-of-the-art marketing analytics.
5. Boost Brand Awareness
The more you promote your business using digital marketing, the more widespread your brand will become in the big wide world. Every individual marketing act helps improve your brand awareness.
People will remember your business name the next time they want to make a purchase.
That’s even more effective if you use email marketing and send regular emails to your target audience. It helps your brand stay fresh in people’s minds.
Five Fantastic Benefits of Digital Marketing
Don’t put off your marketing efforts for another year. With all these incredible benefits of digital marketing, a small investment now could give your business the potential for record growth.
Why not see for yourself? Remember to read through the latest articles in our business section for digital marketing tips to get you started.